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Learn how to get professional results from your social media channels without having to outsource

Are you fed up of wasting time and energy on social media with little to show for it? 

There’s no denying that Facebook, Twitter and the like are an important part of any small business’ arsenal. But how can you be sure you’re getting real results? And how can you get over that fear of ‘not doing it right’?


The Social Media Academy can help you make sense of it all

With our expertly written modular training programme, you’ll learn how to run your own social media channels to attract more business in an authentic and customer-focused way:


  • The next training programmes is due to start in January 2020. Don't miss out!

Enter your email address below and we’ll make sure you’re the first to hear when the dates have been finalised.



  • Get clear about the differences between each channel including the specific differences between Facebook pages, groups and profiles and how to use them
  • Find out when to advertise (and when not to) so you don’t waste money

  • Discover which types of content work best to increase engagement

  • Learn how to craft well-written posts so you’re never at a loss for good content

  • Be able to surround yourself with warm leads by setting up a community

And not only that... Your training will include bespoke elements derived from one to ones held over the course of the training. So, if you have any burning questions, we’ll make sure we cover them.

Natalie certainly knows about social media! She also has the terrific ability to teach / train people like us who have a basic understanding but really such a great deal to learn. Thank you Natalie – you are a star!

Gain practical social media skills for life

This isn’t just one of those training programmes where we send you away with a sheaf of papers and all good intentions to get started. Our content is delivered in an exciting variety of formats from webinars to workshops to one to ones. But most importantly we build in time to practise. Time to make sure you understand what you’ve learned. And time to come back with any questions when you’ve tried it out in the real world. Even better, you’ll have an expert guiding hand to keep you accountable every step of the way.

Because we think that’s the only way you can truly get the full benefit of online social media training.


You'll Cover:

  • Facebook, Twitter, LinkedIn and Instagram
  • To gain a good understanding of the different platforms and how you can use them to your advantage.
  • Tone of voice, writing and strategy

  • To focus you on what you want to say and, importantly, how you want to say it.


  • Visual content

  • Great photos and videos are key to getting engagement on posts, so you’ll learn what makes great visual content and where to find it.


  • Facebook paid advertising

  • Helping you can get the most out of Facebook and expertly find (and engage with) your perfect buyer.


  • Complementary tools

  • Because it’s not just about the social platforms themselves, we’ll introduce you to other tools that will make your life infinitely easier. 


  • Competitions and giveaways

  • So you can run effective online offers that encourage followers to share your posts and get you in front of a new audience.


  • Influencer marketing

  • To help you understand how to work with other social media users to get your products seen by a wider group.


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It may sound like a lot, but don’t worry

We’ll break it all down into neat bite-sized chunks, with plenty of time for digestion. By the end of the programme you’ll be posting like a pro.



Compare our standard 11-month ‘Activate’ programme with our exclusive 6-month ‘Accelerate’ scheme, see below...

£60 (inc. VAT) per month per user
Duration: 11 months

  • ✔ Initial kick-off call
  • ✔ Monthly live webinar (with catch-up available)
  • ✖ Written Content
  • ✔ Ongoing check-ups
  • ✔ Facebook group access
  • ✖ Workshops
  • ✔ Participant limit of 30

£180 (inc. VAT) per month per user
Duration: 6 months

  • ✔ 3 Calls during programme
  • ✔ Monthly live streams (with catch-up available)
  • ✔ Written Content
  • ✔ Ongoing check-ups
  • ✔ Facebook group access
  • ✔ Workshops 1.5 days included
  • ✔ Participant limit of 10


About your expert mentor

Natalie Sherman founded Naturally Social in 2015 with a desire to help small businesses and sole traders navigate the ever-changing landscape of social media. With her books full of clients, she can’t possibly work one on one with everyone who needs her services. That’s why she’s taken her training online in a format that will bring even more benefit to those who sign up.

With a background in local government and years of experience helping over 100 businesses with their social media management, Natalie justifiably calls herself an expert. She has also run training sessions to inspire and help female entrepreneurs as an accredited #shemeansbusiness trainer with Facebook and Instagram. 

Natalie recently came third place in the Creative Marketing Award category of the Wiltshire Business Awards and has been named as one of 42 entrepreneurs under the age of 42 to look out for in the South West.

I have received great training and support from Natalie, she could also bring out the essential qualities of the message that I needed to share on social media, which was so helpful and gave me confidence. I highly recommend her as a friendly expert!!


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Got questions?

Q1. Who is the programme for?

The Social Media Academy is for small business owners and sole traders who want to be able to run their social media channels effectively on their own, without paying to outsource to a professional. If you’re fearful of getting started or simple don’t know where to start, this is for you.

Q2. How much social media experience do I need to have?

You don’t need any previous social media experience before signing up for these training programmes. We start with the basics and build from there. You’ll find a supportive community and non-scary mentor who are happy to help with absolutely any questions that you might have.

Q3. Is this an online programme?

The vast majority of content and training will be delivered online, the exception being the face to face workshop days that are available to the Accelerate participants.

Q4. What if I miss the webinars?

All live streaming content will be available for you to watch after the event.

Q5. How long is the content available for? What if I don’t finish in time?

The content will be available for the duration of the programme period and you are not expected to complete every module - only the ones that are relevant to you.

Q6. Do I get to meet Natalie?

Everyone who signs up will receive a Skype one to one with Natalie at the beginning of the programme. Unfortunately, due to time constraints only those participating in Accelerate will receive additional Skype calls and face to face workshops. Natalie and her team will be available via the Facebook group and email to answer any queries you might have.

Q7. When do I need to sign up by?

Sign up closes two weeks before the programme is due to start.

Q8. Will you be running this again in the future?

We will. There will be regular intakes of both programmes.

Q9. Can I pay for the Accelerate programme in instalments?

You certainly can. There are a couple of options for this on the payment page.


Got any other questions?

Contact us at



I’ve spent years working with over 100 businesses to improve their social media presence, helping them to attract new customers and sales. I’ve seen what works, what doesn’t, and the mistakes people make along the way. 

Now I’ve taken those insights and packaged them into two online training courses that offer tons of valuable content, a supportive working group and an expert mentor to keep you accountable.


Join a programme that’s tailored to you

Yes, this is modular training delivered mostly online - but I’m determined to make sure it gives each and every person who signs up exactly what they need. That’s why I conduct 121s with all trainees before we start the course, so I can tailor the material to answer any burning questions you might have.


Get your hands dirty and get results

The Social Media Academy is all about results. There’s no point sending you away with a load of info but no idea how to use it in the real world. If you work with me you’ll be expected to practise everything you’ve learned, creating real results before you’ve even finished the programme.


Which course is for you?

Choose from our 11-month ‘Activate’ or exclusive 6-month ‘Accelerate’ programmes. But don’t delay - I’m only accepting a limited number of people onto each programme so that I can be sure I give everyone my full attention.

Hope to see you there!